Privacy Policy

Last updated: 4 March 2026

1. Who We Are

BusinessGPS.ai is a trading name of Techshifts Media Limited, a company registered in England & Wales.

We are the data controller for personal data collected through this website and our services. For data protection queries, contact us at:

2. Data We Collect

2.1 Information You Provide

Data Type When Collected Purpose
Name, email, company Report download, account creation Deliver products, send communications
Payment details Product purchase Process payments (handled by Stripe)
Assessment responses Athena V3 usage Generate your Success Map

2.2 Information Collected Automatically

Data Type Tool Purpose
Page views, interactions Google Analytics 4 (GA4) Understand site usage, improve experience
Device, browser info GA4, server logs Technical troubleshooting

3. How We Use Your Data

We use your personal data for the following purposes:

  • Service delivery: Providing access to purchased products (Athena V3, Start Right-30, Throughput-90, OpsMax-360)
  • Communications: Sending product updates, onboarding guidance, and occasional insights via AWeber
  • Customer relationship management: Managing your account and purchase history via HubSpot
  • Payment processing: Securely processing payments via Stripe
  • Order records: Storing order and product access data via Supabase
  • Analytics: Understanding how visitors use our site to improve the experience

4. Legal Basis for Processing

Under UK GDPR, we process your data on the following bases:

  • Contract: Processing necessary to deliver products you have purchased
  • Legitimate interest: Analytics, fraud prevention, service improvement
  • Consent: Marketing communications (you can withdraw consent at any time)

5. Third-Party Services

We share data with the following processors, all of whom have appropriate data processing agreements in place:

Service Purpose Data Shared
Stripe Payment processing Payment details, email
AWeber Email communications Name, email
HubSpot CRM & customer management Name, email, purchase history
Google Analytics 4 Website analytics Anonymised usage data
Supabase Order database Order details, email
Netlify Website hosting Server logs

5.1 AI Interaction Data

BusinessGPS.ai does not store or process user interactions with AI tools where those interactions occur through external AI providers (such as OpenAI or Anthropic). Where you interact with AI systems through our platform, those interactions are governed by the respective provider’s terms and privacy policy.

6. International Transfers

Some of our third-party services are based outside the UK. Where data is transferred internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions. This policy covers all clients, including those outside the UK.

7. Data Retention

Data Type Retention Period
Purchase records 6 years (UK tax requirements)
Email subscriber data Until you unsubscribe
Analytics data 14 months (GA4 default)
Assessment data Duration of your product access

8. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of the personal data we hold about you
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Portability: Request your data in a machine-readable format
  • Objection: Object to processing based on legitimate interest
  • Restriction: Request restriction of processing in certain circumstances
  • Withdraw consent: Withdraw consent for marketing at any time

To exercise any of these rights, email [email protected]. We will respond within 30 days.

9. Cookies

We use cookies for essential functionality and analytics. For full details, see our Cookie Policy.

10. Children

Our services are designed for business professionals. We do not knowingly collect data from anyone under 18.

11. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via email or a notice on our website.

12. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):