*A 30-day cohort programme for leadership teams*

Stop Starting Transformations.
Start Finishing Them.

Start Right-30 takes your leadership team from scattered thinking to strategic clarity in 30 days. Build Steps 1-3 of the O2O Framework together—with facilitation, peer accountability, and a framework that actually works.

Limited to 20 executives per cohort.
Includes Athena V3 Personal for every participant.

Start Right-30: 4-week programme timeline — Know Your Context, Ambition, Choices, then Strategic Clarity

Your Athena Success Map is your entry ticket.

Each participant brings their own Athena assessment. Your Ready Pack — Success Maps, findings, and focus areas — pre-seeds the programme so the facilitator already knows your team's landscape before Day 1.

Why Transformations Keep Starting—And Stopping

Let me describe a pattern I've seen hundreds of times.

A leadership team gets excited about a transformation. There's energy in the room. Everyone agrees something needs to change. Someone books a two-day offsite. Post-its go on walls. Strategy decks get written.

Six months later? Nothing's moved.

Not because people didn't care. Not because the idea was bad. But because nobody took the time to build a real foundation.

Here's what typically goes wrong:

Scattered thinking

Everyone has opinions, but nobody has structure. The "strategy" is actually a collection of assumptions that haven't been tested.

Hidden misalignment

Leaders think they're agreeing, but they're talking past each other. Different mental models. Different definitions of success.

No real commitment

Without structured accountability, "transformation" stays on the to-do list—behind everything that's urgent today.

False starts

The team jumps into execution before the foundation is solid. Three months in, they hit a wall. Back to the drawing board.

The problem isn't commitment. It's clarity. And clarity doesn't come from another offsite—it comes from a structured process that forces alignment before execution.

Introducing Start Right-30

A 30-day facilitated programme that takes your leadership team from scattered thinking to strategic clarity.

Start Right-30 isn't another workshop or training session. It's a structured journey that builds the foundation for transformation success—through a two-tier mobilisation model that addresses both capacity and capability gaps.

Tier 1: Executive Layer

Leverage AI + process to 10x yourselves. Address the capacity gap—doing more with the same bandwidth by building your own transformation capability through BusinessGPS AI.

Tier 2: Team Leads

Get your next level down operationally ready to lead their individual teams. Address the capability gap—equipping people with frameworks and tools to execute independently.

  • Build Steps 1-3 of O2O together
  • Surface and resolve misalignments
  • Develop shared transformation language
  • Peer pods and weekly check-ins
  • Leave with executable clarity
  • Athena V3 included for every participant

Three Steps. Thirty Days. One Aligned Team.

Week 1 Step 1: Business Context

Tune in your environment before defining solutions.

Before you can transform, you have to understand where you are. Map your current business landscape, surface the constraints nobody talks about, and identify what's actually driving decisions.

What you'll leave with:

  • Documented business context
  • Shared understanding across leadership
  • Visible constraints and dependencies

Week 2 Step 2: Business Goals

Secure your change arena with aligned targets.

Transformation fails when leaders have different destinations in mind. Define what success actually looks like, quantify the outcomes that matter, and build goals everyone can commit to.

What you'll leave with:

  • Clear, measurable transformation goals
  • Aligned priorities across leadership
  • Documented success criteria

Week 3 Step 3: Business Change

Shape your transformation with the why, what, and how.

Strategy isn't a deck. It's a decision framework everyone can apply. Convert context and goals into strategic choices, test your strategy against real constraints, and build the narrative.

What you'll leave with:

  • A clear strategic direction
  • A story you can tell consistently
  • Decisions documented and defended

Week 4 Integration & Completion

Bring it all together and plan what's next.

Integrate Steps 1-3 into a complete foundation, review and strengthen your assessment, and plan your next steps—whether that's Throughput-90 or independent execution.

What you'll leave with:

  • Complete O2O Steps 1-3 foundation
  • Clear path forward
  • Peer connections that last beyond the programme

Investment

Want to start individually first?

Complete Athena V3 to build your personal foundation before bringing your team.

After Start Right-30, your Transition Dossier carries everything forward:

Team alignment analysis, shared priorities, constraint resolution, and crystallised strategy — all pre-loaded into your Professional Shadow AI.

Throughput-90: Build Your Transformation Platform →